{"title":"The Ambigram","description":"\u003cp\u003eRead it one way and it says death.\u003c\/p\u003e\u003cp\u003eTurn it upside down and it says daily.\u003c\/p\u003e\u003cp\u003eThat's the whole idea in one word. Dying to self isn't something you do once. It's daily. You wake up and it starts again.\u003c\/p\u003e\u003cp\u003eThe ambigram is our mark made into lettering, set in blackletter down the back of a fitted tee and on the Cherub hoodie.\u003c\/p\u003e\u003cp\u003eIt takes a second look to read. Most true things do.\u003c\/p\u003e\u003cp\u003e\"I die daily.\" 1 Corinthians 15:31.\u003c\/p\u003e","products":[{"product_id":"daily-death-cherub-hoodie","title":"Daily Death Cherub Hoodie","description":"\u003cp\u003e“Daily death” is not about loss. It is about refinement.\u003cbr\u003e\u003cbr\u003eIt is the quiet, repeated act of letting go of what does not belong. Ego, distraction, fear. So something truer can take its place. Not once, but daily. That tension between surrender and renewal is what this piece is built on.\u003cbr\u003e\u003cbr\u003eThe back carries that idea in motion. A vertical spine of gothic form, interrupted and guided by figures bearing light. It is a reminder that even in descent, there is direction. Even in darkness, there is something being illuminated. Not loud, not literal. Just present.\u003cbr\u003e\u003cbr\u003eThe front remains simple for a reason. A small mark over the heart. Close. Personal. Something you carry, not something you perform.\u003cbr\u003e\u003cbr\u003eMade for everyday wear with a structured feel and a soft interior, this piece is designed to live with you. Through repetition. Through change. Through whatever you are becoming.\u003cbr\u003e\u003cbr\u003eDetails:\u003cbr\u003e\u003cbr\u003ePremium cotton-blend fleece with a smooth exterior and soft brushed interior\u003cbr\u003eStructured hood with matching drawstrings\u003cbr\u003eFront pouch pocket\u003cbr\u003eDurable construction designed for repeat wear\u003cbr\u003e\u003cbr\u003eFit:\u003cbr\u003e\u003cbr\u003eRuns slightly small. 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Rendered in vertical blackletter down the back, one word reads two ways. Turn it and “death” becomes “daily,” a reminder that the dying is never finished. 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